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White-Label Partnership Agreement Template

Effective Date: 25th June 2025

1. Parties to the Agreement

This White-Label Partnership Agreement (“Agreement”) is entered into between:

Inboundly, operated by Padmakuvar Marketing and Technologies Private Limited, a company registered under the laws of India (hereinafter referred to as the “Service Provider”, “Inboundly,” “we,” “our,” or “us”)
AND
[Partner Agency Name], (hereinafter referred to as the “Partner,” “you,” or “your”).

Both parties mutually agree to the following terms for providing digital marketing services under a white-label model.

2. Purpose

This Agreement outlines the framework for a white-label partnership, whereby Inboundly delivers digital solutions and services under the Partner’s brand, with full discretion and confidentiality.

3. Scope of Services

Inboundly will provide the following white-labeled services, among others, as agreed per project or engagement:

  • Performance Marketing (SEO, PPC, Social Ads)
  • Branding & Communication
  • Lead Nurturing & Marketing Automation
  • Digital Platform Strategy & Consulting
  • Analytics Implementation & Insight Reporting

The Partner shall:

  • Act as the primary point of contact with end clients.
  • Manage client relationships, billing, and support.
  • Ensure timely client feedback, inputs, and payments.

4. Branding, Ownership & Client Communication

  • All deliverables will be produced under the Partner’s brand identity.
  • Inboundly will remain invisible to the Partner’s clients, unless otherwise approved in writing.
  • The Partner retains full ownership of its client relationships. Inboundly is responsible solely for execution and delivery.

5. Payment Terms

  • Pricing Models: Fixed-fee, hourly, retainer-based, or performance-based—decided mutually per engagement.
  • Billing Cycle: Payments must be made in advance for retainers, hourly blocks, or project milestones.
  • Late Payments:
    • A 5% late fee applies for payments delayed beyond 7 days.
    • Services may be paused if invoices remain unpaid after 14 days.
  • Refund & Cancellation:
    • No refunds once execution has begun.
    • A cancellation fee may apply if projects are called off prior to execution.

6. Confidentiality & Non-Disclosure

  • Both parties agree to maintain the confidentiality of all client information, pricing models, internal processes, and strategies.
  • Inboundly will never solicit or directly engage with the Partner’s clients.
  • The Partner shall not disclose Inboundly’s involvement unless agreed upon in writing.

7. Service Delivery & Quality

  • Timelines: All work will be delivered as per mutually agreed timelines.
  • Revisions: Minor revisions are included. Significant scope changes will be quoted separately.
  • KPIs: Performance will be tracked against predefined metrics such as leads, conversions, or engagement levels.

8. Liability & Indemnification

  • Inboundly shall not be liable for indirect or consequential damages resulting from the use of the service.
  • The Partner shall indemnify and hold Inboundly harmless from any claims, liabilities, or damages arising out of client disputes or misrepresentations.

9. Termination

  • Either party may terminate this Agreement with a 30-day written notice.
  • Inboundly reserves the right to terminate the agreement immediately in case of:
    • Breach of payment terms
    • Violation of confidentiality clauses
    • Unlawful or unethical use of deliverables

10. Governing Law

  • This Agreement is governed by the laws of India.
  • Any disputes shall fall under the jurisdiction of courts located in Rajkot, Gujarat, India, unless otherwise stated in a separate agreement.

11. Acceptance

Both parties acknowledge and agree to the above terms and conditions by signing this Agreement.

Service Provider:


Inboundly (Padmakuvar Growth Catalyst Private Limited)
Registered Address:

Inboundly by Padmakuvar Growth Catalyst Private Limited

C/o. Girishkumar H. Sidhpura

  • Block No J-1/1 Nilkanth Park,
  • Behind Nilkanth Cinema,
  • Sorathiyawadi, Rajkot, Gujarat, INDIA,
  • Pincode: 360002

Email: 

Partner Agency:

XYZ (XYZ)
Registered Address:

XYZ by (XYZ)

C/o. Dummy Data

  • Dummy Data
  • Dummy Data
  • Dummy Data
  • Pincode: 3333452

Email: